If you’re working on a very old site or aren’t sure, just adjust the width of your web browser. Typically, a combination of HTML, CSS, and Javascript, are used to serve the correct size of image based on the device. For pages failing this test, consider using responsive images that scale to size depending on which device a user accesses it with. Google offers a simple mobile-friendly test that scans your web page and tests it for mobile use, offering you advice on how you can better optimize any images. Mobile use accounts for over 50% of all web traffic, so it’s imperative that you make your images mobile-friendly. Investing in high-quality photos can lead to a much higher engagement rate, especially if you have an eCommerce shop where alluring product photos are a necessity. Like Google’s John Mueller explains, “if you’re trying to rank in Google Images, then using the same image as lots of other sites won’t do you much good.”Īs part of your optimization workflow, consider creating your own unique images that are used purely for your site. The problem is that every other website creator is likely doing the same thing, meaning the stock images you use are probably found on ten other sites like yours. After all, they’re often free, easy to use, and there’s bound to be one or two that are relevant to your site. Stock photos are many website owners’ go-to’s. This also helps Google serve appropriate images to related search queries. Notice how the image in the next section relates to the text. Images should be placed near the most relevant text to provide context to visitors. But doing this can end up confusing and distracting your audience.

Many site creators throw in an image or two in random sections of their web page as a way of breaking up text. Selecting where you place an image on a webpage influences context and relevance the most. Here’s how you can go about optimizing images for user experience. That’s why the best image optimization includes context, relevance, and site quality. The better UX you provide, the higher likelihood of engagement and conversions. While all SEO strategists want their content to rank high on Google, it’s important to create content that provides great UX (user experience). By focusing on such factors as image size, speed, description, and content, you can provide a better user experience and help Google define and organize your images. Image optimization for SEO requires a few easy steps. However, many website creators don’t spend time optimizing the images they use for their site - they believe that a simple alt text line is enough to please Google’s complex image SEO algorithm.īut Google’s algorithm grows smarter every day.įortunately, optimizing your website images for search doesn’t require countless hours of implementing complex SEO strategies and formulas. That’s an enormous amount of potential website engagement for brands. Not to mention all the searches performed using Google Image Search.

MozCast shows that over 36% of Searches include images. There’s a lot more to Search than 10 blue links.

Optimize images elements